Creating problems statements is a crucial step that should be taken to ensure that unspoken pain points are identified. Although it is bad practice to make assumptions about user experience, problem statements are created to address problems users have that they might not feel comfortable saying or just don’t know how to express them. Specifically …
A value proposition is a summary of why a consumer should use a product or service. As a UX designer, you want to showcase your product to users and want them to immediately react in a way that they want your product. To have users react in this way, you should have a well defined …
Principal: When multiple, similar objects are present, the one that differs from the rest is the most likely to be remembered. For example, if a person examines a shopping list with one item highlighted in bright green, he or she will be more likely to remember the highlighted item than any of the others. Additionally, …
Summary: When people are given a list of items, they are more likely to remember the first few and the last few, while the items in the middle tend to be forgotten. Placing the least important items in the middle of lists can be helpful because these items tend to be stored less frequently in …
Serial Position Effect – UX Psychology Principals Read More »
Summary: The more options a user has, the longer it takes for them to make a decision. Minimize choices when response times are critical to increase decision time. Break complex tasks into smaller steps in order to decrease cognitive load. Avoid overwhelming users by highlighting recommended options. Use progressive onboarding to minimize cognitive load for …
The chameleon effect is the phenomenon that non conscious mimicry of the postures, mannerisms, facial expressions, and other behaviors of one’s interaction partners, such that one’s behavior passively and unintentionally changes to match that of others in one’s current social environment. Essentially, this means that we as humans tend to be “copy cats”. We often …
Summary: Gestalt Principles come into play when we as humans perceive objects in different ways such as grouping similar elements, recognizing patterns, or simplifying complex images. UX Designers use the Gestalt principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand. Law of Closure Gestalt psychologists believed …
Design ideation is the process of coming up with a broad set of ideas on a topic without judging or evaluating the ideas. The point of this exercise is to come up with as many possible ideas, no matter how crazy they might seem. There could be instances where the idea you thought was crazy …
The amount of time required to move a mouse pointer to a target area is a function of the distance to the target divided by the size of the target. Essentially, this means that the distance between a user’s task/attention area and the task-related button should be kept as short as possible in distance.
A competitive audit is an overview of your competitors’ strengths and weaknesses. Analyzing the brands and products of competitors, or the companies who offer similar products as you do, can give you a well-rounded foundation of knowledge about the market your product will enter. Competitive Audit Steps Outline your goals (e.g., “compare the user experience …
