Comparing traditional and digital marketing ultimately comes down to which one fits best for the company. Each company is different so comparing the two might narrow the options down to a specific type of marketing channel that best suites the company. Although picking just one option might be budget friendly, keeping an open mind will lead your company to success by using various forms of marketing.
Digital Marketing
Digital marketing is just marketing done through the use of digital channels. When referring to digital marketing, examples can include social media, pay-per-click advertising, search engine optimization (SEO), Facebook advertising, Instagram advertising, LinkedIn advertising, email marketing, or anything else that takes place online or through the use of digital media.
Audience
Digital marketing tends to give companies a much larger audience size to choose from due to the large number of people all over the world who currently have internet access. With such a large audience size, there are platforms that allow companies to do specific audience targeting. This essentially means, the company is able to only target users in specific categories ranging from age, gender, or even interests. The benefit to audience targeting is that not all users will be a good fit for your brand, so targeting specific users will show a better return on investment for your marketing needs.
Along side with audience size and audience targeting, there is also the benefit of being more cost effective than traditional marketing. When trying to reach mass audience, traditional marketing is a good fit because advertisements can be included in publishing’s such as the New York Times or a Super Bowl Commercial. Although those means of marketing are great for mass marketing, they can be very expensive. Digital marketing provides companies with the ability to be laser-focused and select only the audience they wish to advertise to.
Last but not least, digital marketing allows companies to gain real-time feedback on their advertising. Immediate feedback for advertisements can include analyzing how many people open the email, how many people clicked on a link, how many views the advertisement received, or what was the age group that clicked on the link. This allows companies to measure and track progress due to having a digital trail of the advertisement.
Traditional Marketing
Traditional marketing is marketing that isn’t done through the means of using an online platform. Traditional marketing can include television commercials, magazines, direct mail, radio, newspapers, or billboards.